Know where every trade dollar goes.
Natora connects your deductions, promotions, rebates, and adjustments into one system so you can see which customers are profitable and which ones aren’t.
Platform
From deductions to customer profitability. One connected system.
Start with the dollars you’re losing today. Build toward understanding which customers actually make you money, and what to change when they don’t.
01
Deduction Management
Every retailer deduction matched against its originating promotion. Unmatched deductions get flagged for review. Recovered dollars tracked from dispute through resolution.
02
Customer Investment Intelligence
See every dollar that touches a customer relationship. Promos, rebates, freight, slotting fees, and adjustments in one view. Net profit per case, per customer, with scenario modeling to plan what changes.
03
Trade Promotion Management
Plan, execute, and measure every trade dollar. Calendar view linked to SKUs, retailers, and budgets. Post-promo analysis built in.
04
Demand Planning
Bring open orders, CRM pipeline, and trade promos into one demand view. Reconcile forecasts against real orders and surface gaps before they become problems.
05
Data Pipeline & SKU Matching
Connect your ERP exports, broker data, and retailer spreadsheets without reformatting. Natora normalizes SKU names, units, and identifiers across every source.
How It Works
See value before you commit.
Schedule a call and get a working proof of concept the same week. We build around your workflow, not the other way around.
Connect Your Data
Export deduction reports, promo calendars, and invoice files from your existing systems. Upload as-is, any format. We handle the cleanup and normalization.
We Normalize & Match
SKUs mapped across systems. Deductions linked to promotions. Customer names reconciled. Units converted. No manual reformatting required.
See Results, Then We Build
Within days, your proof of concept shows matched vs. unmatched deductions, flagged charges, and recoverable dollars by retailer. From there, we configure the full platform around your specific accounts, your trade calendar, and your team’s workflow.
Security
Your data stays yours.
Encrypted and isolated by default.
Encrypted everywhere
TLS 1.2+ in transit. AES-256 at rest.
Data isolation
Logically isolated per customer. Never co-mingled. Never used for training.
NDA available
We’ll sign an NDA before any data transfer. Just ask.
Find out what your deductions are really costing you.
We’ll run your data through the platform and show you what’s recoverable, and what your customer profitability actually looks like. No commitment.