Every deduction tells a story.
Find the ones that don’t add up.
CPG brands lose 5–15% of gross revenue to retailer deductions. Most never find which ones are invalid. Natora maps every deduction to a promotion, flags the mismatches, and shows you what’s recoverable.
NatoraTrade Spend Overview
Planned spend, deductions, and recovery across all promotions
| Account | Planned | Actual | Recovered |
|---|---|---|---|
| Walgreens | $340.2K | $312.0K | $89.4K |
| Target | $284.5K | $246.8K | $67.2K |
| Costco | $210.0K | $198.4K | $52.1K |
| Sally Beauty | $183.6K | $142.0K | $34.8K |
| Promo Type | Count | Planned | Actual |
|---|---|---|---|
| Temporary Price Reduction | 47 | $420.0K | $398.2K |
| Feature | 23 | $280.5K | $312.4K |
| Display | 18 | $190.0K | $176.8K |
| BOGO | 12 | $148.2K | $99.0K |
Platform
From deductions to demand planning. One connected system.
Start with the dollars you’re losing today. Expand into the planning you need tomorrow.
Deduction Management
Every retailer deduction matched against its originating promotion. Unmatched deductions flagged for review. Recovered dollars tracked from dispute to resolution.
Trade Promotion Management
Plan, execute, and measure every trade dollar. Calendar view linked to SKUs, retailers, and budgets — with post-promo analysis built in.
Demand Planning
Unify open orders, CRM pipeline, and trade promos into one demand view. Reconcile forecasts against real orders and surface gaps early.
Data Pipeline & SKU Matching
Connect your ERP exports, CRM data, and spreadsheets without reformatting. Natora normalizes SKU names, units, and identifiers across every source.
How It Works
Live in days, not months.
No six-month implementation. No IT project. Export your data, upload it, and see results the same week.
Connect Your Data
Export deduction reports, promo calendars, and invoice files from your existing systems. Upload as-is — we handle the normalization.
We Normalize & Match
SKUs mapped across systems. Deductions linked to promotions. Customer names reconciled. Units converted.
See What You’re Missing
Your dashboard shows matched vs. unmatched deductions, flagged invalid charges, and recoverable dollar estimates by retailer.
Security
Your data stays yours.
Built on SOC 2-certified infrastructure.
Encrypted everywhere—TLS 1.2+ in transit, AES-256 at rest.
SOC 2 infrastructure—Hosted on SOC 2 Type II certified infrastructure.
Data isolation—Logically isolated per customer. Never co-mingled. Never used for training.
NDA ready—Mutual NDA before you share anything. 48-hour deletion guarantee.
Find out what your deductions are really costing you.
We’ll run your data through the platform and show you what’s recoverable. No commitment.